Friday, August 12, 2011

Building Your Author’s Platform

You thought the hard work was done? For the most part you are correct, you have poured hours, weeks or even months into creating your latest master piece. You have self published your wonderful book, but it seems outside of a few sales no one is buying your work. 

What can you do to get people to notice this fabulous piece of literature which you have written?

Are you advertising your new book on your author’s website? Do you have an impressive followers list for your book(s)? Do you have a blog site where you are promoting your book? Is your book(s) displayed in your local bookstores? How big is your mailing list? Do you have a huge pod casting audience? Do you have a speaking platform? Do you have hundreds following you on Twitter, My Space, or Facebook? Are you using web 2.0 technology? Have you created a book trailer for your book?

You need to create an Author’s Platform

If you answered no to any of these questions, then you are not reaching your full potential for marketing your book.  Do not be alarmed.  This might sound over whelming, but I will give you the information you need to create your Author’s Platform, step by step, with little or no cost to you.

Author’s Official Website

Even the most popular authors have their own websites. Take a look at a few I have named:  James Patterson, Nora Roberts, Christine Feehan and Sherrilyn Kenyon. This is a place their fans come to for updated information about their favorite books and new book releases as well as to become a member of the author’s site. Be creative when designing your website. There are several great sites on the Internet!  You can create a website for little or no money. I have found with most self publishing author’s their funds are limited, so to help those who need a free site here is the direct link to a really wonderful place that offers free websites. You can always upgrade to a paid membership status at any time, but for now just use the free version to create your Official Author’s Website. Another point of interest regarding this site below, they offer fabulous specials for upgrading your membership helping to save you money.


In my next article I will share with you how to build your followers using Twitter, My Space and Facebook.